BFirst Apparel

BFirst Apparel has documented complaints on BBB, ScamPulse, and RevDex detailing a multi-level ambassador recruitment scheme where creators are required to purchase starter packages ($59.99) and subscription boxes before their rep codes are activated. The company operates out of what complaints describe as a residential address in San Diego, employs approximately two people, and uses social media direct messaging to recruit hundreds of micro-influencers simultaneously.

━━━ DOCUMENTED INCIDENTS ━━━

▸ Case #1 — Forced Starter Kit Purchases / MLM-Style Recruitment (Documented) ScamPulse and BBB filings document that BFirst Apparel recruits influencers via Instagram DM, usually from accounts like 'Ruthann Spearpoint,' promising ambassador discounts and commissions. After initial contact, creators are told they must purchase a $59.99 starter package and commit to a subscription box to activate their discount code. Items frequently arrive in wrong sizes, replacements are never sent, and the company becomes unresponsive. BBB complaints note the company has no phone number, lists a residential or UPS Store address, and generates around $27,000 in annual revenue — inconsistent with a legitimate apparel operation.