Celsius

Celsius energy drinks have faced three distinct legal fronts: a $7.8 million false advertising class action settlement over 'no preservatives' claims, an FTC-related influencer disclosure lawsuit targeting undisclosed paid partnerships, and an FDA misbranding class action over unsubstantiated metabolism and fat-burning health claims. The company's aggressive influencer marketing campaigns — which it paid over $8 million to execute without required disclosures — brought simultaneous regulatory and civil legal scrutiny.

━━━ DOCUMENTED INCIDENTS ━━━

▸ Case #1 — 'No Preservatives' False Advertising — $7.8M Settlement (2023) Celsius settled a class action for $7.8 million covering purchasers between January 1, 2015 and November 23, 2022, resolving allegations it falsely labeled beverages as containing 'no preservatives' when they contained citric acid, an FDA-recognized preservative. The settlement covered all major Celsius product lines and was approved in 2023.

▸ Case #2 — FTC Influencer Disclosure Violations + Undisclosed Paid Posts Lawsuit A class action filed in 2024 named Celsius Holdings and three influencers (Devon Windsor, Emily Tanner, Erika Wheaton) for failing to disclose paid promotional relationships. Separately, the SEC-adjacent influencer payment record shows Celsius paid over $8 million to content creators without requiring FTC-mandated disclosures, mirroring the violations for which Fundrise was fined.