The Carter Agency

The Carter Agency is the talent and influencer management firm documented in the Luka Sabbat breach-of-contract lawsuit of 2018, one of the earliest high-profile legal cases establishing that influencer payment disputes and non-performance were actionable. PR Consulting Inc. sued Sabbat — an agency client — for $45,000 after he failed to fulfill a $60,000 Instagram deal to promote Snap Spectacles. The agency's connection to Fyre Festival-era influencer deals and subsequent controversies also placed it in the documented record of early influencer industry misconduct.

━━━ DOCUMENTED INCIDENTS ━━━

▸ Case #1 — Luka Sabbat Breach of Contract / Snap Spectacles Deal (2018) PR Consulting Inc. filed suit in 2018 alleging that Sabbat, represented by agencies in his ecosystem, accepted $45,000 upfront of a $60,000 deal to promote Snap Spectacles, posted only one Instagram Story instead of the contracted three Stories plus one feed post, and submitted no posts for pre-approval as required. The case settled in August 2019, with Sabbat agreeing to return $15,000 and sign a confession of judgment. A second lawsuit from streetwear brand Konus followed, alleging a similar pattern of taking payment and not fulfilling contracted promotions.

▸ Case #2 — Second Lawsuit from Konus Streetwear Brand (2019) Variety reported in 2019 that Konus filed a separate suit in L.A. Superior Court alleging Sabbat agreed to promote the brand's clothing line, accepted payment, and never delivered the contracted posts — establishing a documented pattern of influencer non-performance within the same management orbit.